Welcome!

Welcome to many new subscribers! Here we give you a weekly update about what has been going on. A letter from us to you. 📬

If you want to catch up, you can do so here!

For all veterans, you can start below ⬇️

In this weeks episode we have to catch up with quite a lot of things. As you can imagine things tend to get quite hectic when a deadline gets in sight.

This is part of the reason why I am late with this newsletter (again).

Did we already mention that we launch next week ? Just kidding..

We reached out to media outlets left and right.. 🧑🏻‍💻

Devin has pulled through and contacted all the media outlets to get a feature. You can build the prettiest and most innovative products, if you don’t get the word out, it’s for nothing.

We can’t tell too much yet, but his outreach came to fruition and we hope to get a feature here and there.. so stay tuned!

…and attended e

vents to be visible!

As an CBS alumni, Devin talked about founding a company, about our journey and what is happening in the next few weeks.

What’s happening at the product front? 👟

In short: all is good! We have fresh samples, that we are extensively testing at this moment. We found some minor issues that will require our attention and we need to apply the final touches.

To be more precise: We have to re-assess the hardness of the soles and change some fitting parameters, but that’s light work.

Super stoked they turned out like this.

What’s coming next? 🔜

A thousand things come to mind. At the moment we prepare our page-design for the Kickstarter campaign. This includes fixing all the reward packages, managing content, finding answers to all the little details that come with launching a product. I tell you, it’s a lot!

At the same time we will fire from all sides with various marketing activities, some of them will greatly challenge our comfort-zone!

If you want to see more of what we do from day to day, you will find our social channels in the footer!

Thanks for reading and looking at all this!

Stay foxy 🦊

Tobi