SHOOT DAY IS HERE!

Hello again!

Shoot day is finally here!

Right now, we’re in the misty countryside outside Cologne. 💦

When I once said that I wanted to take you behind the scenes of our venture, I meant days like these!

So I’m excited to share how we shoot our campaign video.

BUT FIRST … I need your help. 💁🏻‍♂️

We just launched our Kickstarter pre-page 2 days ago. No promotion yet.

But 41 people already signed up. Thing is, we offer a limited number of products.

On 8th November, there will be exactly 1.000 pairs. Not 1 pair more. 👟

So if you want one, I ask you to sign up on the Modifox Kickstarter page.

Pro tip: Use Apple or Google Sign in, to save you the hassle.

What happened to 100 newspapers? 📸

Yes! Last week, my goal was to reach as much press as possible!

And while I tried hard I didn’t manage to hit 100…

First I thought there was something wrong with our settings again. 🤔

Every mail was bounced back.

Then I realised: Most e-mails I wrote to, were long abonded.

Thank you, online e-mail finder tools! Anyways..

So..? Where do we stand?

By now I reached about 50 news outlets!

Some of them, we kind of knew. But to most we are complete strangers asking for press.

Mid term result? 7 journalists got back! That’s way better then expected 🎉

Okay. Enough of that! What about today?

It’s the day I told you about last week. Time for our video shoot! 🎥

How did we get here?

High level video production is not necessarily my core skill.

Gladly, there’s experts at help. So we partnered with an award-winning marketing agency (Muydozo) and a fabolous production team (Foursum). 💡

I personally wrote the script, and the boys turned it into an actionable briefing, created with a great video in mind.

Wanna see our shot list? That’s a snippet of a 10 hour shooting, which we conduct as you read this.

Wait.. Who’s sending this then?

Thought you got rid of me, eh? Tobi here.

While Devin shoots, I’m the one taking you behind the scenes.

I don’t want to spoiler the final result, so take this and make a guess what in tarnation is going on here.

That’s it for now. Hope you were entertained.

I’m sure you’ll catch a couple more shots on social throughout the day!

Final reminder: If you want a pair and/ or support the cause:

Please sign up to our → Modifox Kickstarter Page. 😊

Best
Devin

… and Tobi 🙋🏼‍♂️