0 to 100% - real quick 💰

Launch Letter #6

Hey Modifox Crew! 🏴‍☠️

Today is one of these thank you days.

Why? Because your pre orders helped us pass 100% in funding! 👟

Eventhough my trip to Amsterdam did not end in full success...

So today, I tell you how we passed 15.000€ in 10 days.. anyway.

BUT FIRST, HELLO..

To 57 new subscribers! Here’s the spot, where we meet once a week to get the latest insight on Modifox 🦊

You might be a bit confused, don’t worry. Reading on, you’ll get the hang of it.

I said I’d get us funded in 24h..

So what happened? Well, have you seen me interview this guy?

I asked him what he thought our shoes were about. His first guess: Maybe a yacht shoe? We both laughed.. 😅

little did we know

But then I talked to Patrick - a friend of mine who lives on a house boat. He got super excited about the idea:

Coincidentally, METS - the world’s biggest trade fair for marine equipment just took place in Amsterdam..

So I packed my things and went to meet the industry! 🛥

Mathieu - YachtNeeds.com

Sadly, I couldn’t secure an order of Modifox ‘Ocean’ Kiss. So getting to 15K€ took us a bit longer..

However, we’re now in talks with some of the biggest retailers in yachting. Who’s laughing now?

Going from Amsterdam to Berlin 🚄

2 days I spent at the Marine Show in Amsterdam. But the next big thing was already on the horizon..

So we left the suit case untouched and hopped on a train to Berlin on Saturday morning at 5 AM. 💀

morning blues at 4:50

It was our first fair as an exhibitor. And our setup was quite limited.

No fancy posters, packaging or product portfolio. Just 1 half broken roll-up and 4 prototypes. Plus 100 flyers we printed the day prior.

everything looks better in close up

Still, we found ourselves in exciting talks with far over 100 people.. 10 of them actually bought a pair. Despite all the Kickstarter struggle! 🫢

Now we can rest! 😌

Hah! Definetely not. There’s 16 more days and I plan on using every minute of it..

it has just begun

In Berlin, people asked whether our shoe works for camping, too. 1 guy specifically wanted to buy a pair to tour Europe for the next 4 months.

So it didn’t take us long to find out when the next camping fair takes place. Tomorrow! Now, we do have a few things to get done before.. 🏃🏼

let’s give it a shot

But by this weekend, we’ll be touring TC Touristic & Caraving Leipzig.
Guess, we will catch some of you there?

At last… thank you! 🧡

Many people seem to be excited about our product. A lot of them ordered! But the support from our friends & family is simply overwhelming.

brothers in blood & domain

Not only did you buy our product. The amount you donated without expecting anything in return is baffeling.

For example: By now you donated over 400€ for my marathon challenge. The idea was 1€ per kilometer..

But with the right preparation I should be able to match that number. 💪🏻

All for today! Can’t wait to see what this week holds.

Stay blissful.

Best,
Devin

PS: Some of you desperately want a black sole.. We have to watch our costs, but try and make it happen! Look out for a 20K€ Stretch Goal on Kickstarter 👀